Ariely, Dan <br/><br/>
Upside of irrationality:  the unexpected benefits of defying logic at work and at home / 
by Dan Ariely 
 - London :  Harpercollins Publishers,  2010. 
<br/><br/><label>ISBN: </label>9780007412655 
<br/><br/><label>Subjects--Index Terms: </label>Psychology Reasoning